Dodge for a Cause

Creative Strategy | Copywriting

Over the course of six years, the annual Dodge for a Cause fundraiser raised more than $200,000 for the Juvenile Diabetes Research Foundation (JDRF), a nonprofit dedicated to furthering type 1 diabetes research. In this inaugural campaign, the concept was to make dodgeball accessible to all, not just typical athletic-types. We had some fun with campy characters and bold visuals—executing across print, radio, web, video and social media. Our work was rewarded with a terrific turnout, big funding boost for JDRF and an Addy Award for good measure.