When brands find their voice.

“Karen has a unique ability to help distill an organization’s thoughts around the story they are trying to tell, then give that story a voice that is clear, concise, cohesive and convincing. If you are an organization that has a killer idea/product/service but haven’t quite figured out how to share it with the rest of the world, or if your brand has stalled out, I would strongly recommend you talk to her.”

— Sascha Ohler, Senior Vice President, Outdoor Recreation at NIC

Brand Strategy Case Studies

Jezerinac Group

Jezerinac Group is a thriving structural engineering firm based in West Palm Beach, Fla. But an outdated brand and message didn’t accurately reflect the expert team, stellar project portfolio and top-flight client service on the inside. Together, we embarked on a comprehensive rebrand strategy.

The result? Consistent and authentic messaging, a crisp new image, fresh website and more—all elements coming together to make it clear at Jezerinac Group, “What’s on the inside matters.”

“Karen gave our re-brand a clear voice and message that is helping grow our social media presence and positioning us to connect succinctly with current and future clients.”

– Jenifer Bertz, Chief Development Officer, Jezerinac Group

Pramata

Having no clear market competition sounds great at first, but it comes with a different set of go-to-market challenges. This was the case for Pramata. The objectives? Simplify the message behind a peerless contract management SaaS technology. Create audience demand and mindshare where none existed before.

Our work included clearly defining buyer personas, developing focused brand messaging, and translating that strategy into successful brand awareness and demand generation campaigns.

“What I appreciated about Karen is that she really took the time to learn our business and contribute to the repositioning at all levels—from strategy to branding to content. The work we did has paid off in a huge way, and I very strongly recommend Karen. Plus, she’s a blast to work with.”

- Justin Schweisberger, Chief Product Officer, Pramata

RackCoach

RackCoach is giving high school coaches simple, time-saving tech for the weight room that helps them focus on their athletes instead of the clock. With sales momentum increasing, RackCoach wanted to make sure marketing and sales messages were consistent and clearly connected with the customer.

We delivered a complete brand messaging framework and ongoing creative strategy that helped guide the creation of new marketing communications, including a fresh website.

“Karen was phenomenal to work with. She asked the right questions and helped us take a more objective look at our current messaging and our customers’ point of view. She engaged our entire team and select customers effectively to help us fine tune our messaging framework. We benefited a lot from working with KP Brand.”

- Matt Sellers, Co-founder & CEO, RackCoach

The Voter Network

Nonpartisan, nonprofit Mainstream Education Foundation needed to eliminate confusion between itself and its parent brand, Mainstream Coalition. The result? A comprehensive rebrand engagement in partnership with KP Brand and Ruby Glue Design that included new name, visual identity, messaging strategy and brand guide.

Thus, The Voter Network was born—capturing the enthusiasm and essential mission of this dedicated voter education and engagement organization.

“When we chose to work with KP Brand Communications we knew we were making a good decision, but the actual experience exceeded our expectations. They were incisive and clever, with strong ideas, but also flexible and ready to roll with the changes we threw at them. When their questions made us realize we needed to shift our narrative, they were right there with us. The end result is a strong brand with a clear story, and excitement for the next chapter.”

- Lindsay Ford, Voter Engagement Director, The Voter Network

RaiseRight

When gift card fundraising platform ShopWithScrip was ready to officially relaunch as RaiseRight, the company needed a concise messaging platform to give users and employees complete clarity about what aspects of the brand and product were changing—and what was not.

Together, we developed a comprehensive “rebrand” messaging and communications strategy, as well as creative copy for email and social media. The result was a successful relaunch announcement that balanced excitement with reassurance.

“Karen took great care in understanding our business and audiences to create a communication strategy that was well-crafted and on point for how we wanted to tell our story. The framework and examples she created helped our team execute quickly and consistently across different touchpoints, which was much appreciated as we prepared for this launch. Karen is invested in her clients and a joy to work with. I’d highly recommend her to anyone looking to refresh or extend their brand messaging.”

- Kim Perila-Schlink, Sr Director of Marketing, RaiseRight

mySidewalk

Local government agencies making complex decisions about public health outcomes, housing security and safety requires reliable data-driven insights only mySidewalk can give them. An evolving platform featuring new purpose-driven AI technology, meant the time was right to revisit mySidewalk’s home page messaging and content strategy.

Team leadership engaged KP Brand to help align cross-organizational perspectives and customer insights. Together, we reenergized the mySidewalk home page with a targeted messaging approach that reflects a deep commitment to delivering powerful insights for the places we care about.

“Karen’s work on our home page refresh was exceptional. She effectively captured the essence of our brand and customer needs, seamlessly integrating feedback from key stakeholders under a tight deadline. Her thoughtful approach and deep understanding of our customers resulted in a home page that resonates and connects with our audience. We couldn’t be more pleased with the outcome.”

- Stephen Hardy, CEO, mySidewalk