Being Perceptive

Messaging | Creative Direction | Copywriting

Reference marketing can be one of the most powerful forms of promotion. The ‘Being Perceptive’ campaign showcased innovative customers solving real business problems using Perceptive Software ECM solutions. Equating problem-solving with “being Perceptive” added a level of personalization to the brand and furthered the feeling of community and brand ambassadorship that existed among Perceptive customers.