Perceptive Software

Brand Strategy | Messaging | Creative Direction | Copywriting

When Perceptive Software was ready to ramp up its employee recruiting efforts in the Kansas City area, the HR team knew the key to success was to promote the company’s unique work hard/play hard corporate culture. The result was an award-winning campaign—print ads, billboard, local sponsorships, vanity URL, swag and more—that delivered a simple, fun and memorable message that resonated deeply with Perceptive employees and would-be hires. To this day, former Perceptive employees recall this campaign and still wear their “Collaborative Rebel” and “Analytical Dreamer” t-shirts with proud nostalgia.