Without a clear map, you’re just driving in circles
Vague. Stagnant. Jargony. All-over-the-place. Do any of these words describe your current brand voice?
Many factors can cause a brand to lose the effectiveness of its voice—a recent acquisition, a new product or market focus, a rapidly growing workforce or just the passing of time. When these things happen, it leads to mixed and confusing messages—both inside your company and out in the market—that are inconsistent and uninspiring for customers and employees alike.
Stepping back to re-evaluate and reset your brand voice doesn’t have to be painful. But it’s essential for focusing your marketing and sales efforts and building a clear path for driving long-term business success.