Make every word count. This isn’t a new concept. But today, it’s absolutely crucial for communicators. For the longest time, the “12 seconds” statistic endured as the average attention span of most humans. That made us seem like leisurely readers compared to the easily distracted goldfish, which clocks in at 9 seconds of focus.
Last year however, a Microsoft study rocked our content marketing world with the declaration that attention spans have shrunk to a mere 8 seconds. Putting people below the goldfish when it comes to the content consumption food chain.